OBEE Personal Care — parent brand of Easy Hygienic's manufacturing operations — participated in the 21st CBME Shanghai Maternity, Infant & Children's Exhibition, held July 14–16, 2021 at the National Convention and Exhibition Center. The event is Asia's premier trade platform for the maternal and baby care industry.
Event Overview
A Platform Built for the Baby Care Industry
CBME is the largest B2B trade fair in the world dedicated exclusively to the maternity, infant, and children's product sector. For manufacturers like OBEE, it provides unparalleled access to domestic Chinese retailers, international distributors, and brand buyers all in one venue — making it the most efficient platform to present new products and new capabilities.
What OBEE Brought to the Show
OBEE Personal Care arrived at CBME 2021 with its broadest product portfolio to date — spanning six distinct sub-brands and over 100 individual SKUs. This breadth reflects nearly a decade of experience in the maternal and child hygiene category and deep cooperative relationships with more than 100 brands across China and internationally.
- Binbi — flagship baby diaper brand, full NB–XXL size range
- Xiaotianwang — premium ultra-thin diaper line
- Oh Baby — entry-level value brand for emerging markets
- Ohpin — feminine care and adult incontinence range
- Engali — ECO and biodegradable hygiene products
- Plus additional private-label SKUs across all categories
Live Broadcast & Digital Engagement
Complementing the physical exhibition, OBEE Personal Care ran live broadcast sessions on TikTok through the Binbi channel on July 14 and 15, from 14:30 to 16:30 each day. The streams featured product demonstrations, exclusive exhibition discounts, and prize giveaways — extending the brand's reach to consumers and buyers who could not attend in person.
CBME 2021 marked one of OBEE's strongest trade show performances to date — with 3,000+ booth visitors and a packed schedule of buyer meetings across both days of the exhibition.